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  • Writer's pictureRochells Jewellers

Celebrating Love and Inclusivity: White Rock Pride Week 2023



White Rock Pride Week is an annual celebration that embraces the values of inclusivity, diversity, and love for all. Hosted by the White Rock Pride Society in collaboration with the City of White Rock, this week-long event aims to create a welcoming and accepting environment for everyone. As the festivities unfold from July 21 to 29, the community of White Rock comes alive with vibrant colors, joyful gatherings, and a shared commitment to celebrating the LGBTQ+ community. Among the many highlights, Rochells Jewellers has generously donated a gift card for the silent auction at the Love Is Love gala on July 29th, adding an extra touch of support to this remarkable occasion.


Pride Flag Raising:

On July 21, White Rock Pride Week commences with the Pride Flag raising ceremony at City Hall. This symbolic gesture serves as a powerful reminder of the LGBTQ+ community's contributions and the significance of embracing diversity. The White Rock Pride Society proudly raises the Pride Flag, setting the stage for a week-long celebration of inclusivity and acceptance. This event offers an opportunity to demonstrate support, make new connections, and kickstart Pride Week with enthusiasm.


Third Annual Pride Ride:

Join the festivities on July 21 for the third annual Pride Ride through the streets of White Rock. A spectacular parade of nearly 100 vehicles adorned with vibrant rainbow decorations, including balloons and streamers, will traverse the city. Whether you choose to watch from a restaurant patio, stake out a premium spot on the sidewalk, or participate by decorating your own car, the Pride Ride is a lively expression of community spirit and solidarity.


White Rock Pride Family Day:

On July 23, Miramar Plaza transforms into a vibrant hub of joy and celebration for the inaugural White Rock Pride Family Day. This family-friendly street festival welcomes individuals of all ages to revel in the festivities. The event boasts an array of attractions, including local vendors, delightful food options, and captivating entertainment such as Drag Queen Storytime, Drag shows, disco dancing competitions, and a dedicated kids' zone. It's an opportunity for the White Rock community to showcase its progressive, safe, and inclusive nature while spreading love and happiness.


Pride Mingler hosted by the White Rock BIA:

The White Rock BIA Pride Week Mingler on July 25 brings together friends, families, and community members for an evening of merriment. This event, now in its second year, serves as a joyful celebration of diversity, acceptance, and community bonds. Attendees can relish in the company of others, enjoy lively music, and partake in refreshments. The Pride Mingler offers a chance to show unwavering support for Pride Week and the LGBTQ+ community while honoring the unique strengths and diversity that make White Rock a special place.


Love is Love Gala:

The Love is Love Gala on July 29th is the pinnacle of White Rock Pride Week, promising an enchanting night of love, diversity, and celebration. Held at the Peace Arch Curling Club, this gala is a fundraising event brimming with entertainment, featuring captivating performances by drag queens and an exhilarating live auction. The silent auction, generously supported by Rochells Jewellers' gift card donation, offers attendees a chance to acquire incredible prizes while contributing to a meaningful cause. Join in this remarkable celebration of diversity, inclusivity, and the power of love in all its beautiful forms.


White Rock Pride Week is a vibrant and significant celebration that highlights the values of inclusivity, diversity, and love. Through a series of events and activities, the White Rock community demonstrates its commitment to creating a safe and welcoming environment for all individuals. Rochells Jewellers' contribution, in the form of a gift card for the silent auction at the Love Is Love gala, exemplifies the collective support and unity that underpin this exceptional occasion.


Be sure to follow the White Rock Pride Society's Facebook and Instagram pages for updates and additional information about the exciting events taking place during White Rock Pride Week. Together, let us celebrate love, acceptance, and the strength of a diverse community.

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