
White Rock & South Surrey's Trusted Diamond & Watch Experts — Serving For Over Two Decades
The largest selection of watch and jewellery brands under one roof, backed by expert appraisals and gemologist services by appointment.
Now proudly serving you from our flagship home at Semiahmoo Shopping Centre.
Enjoy hassle-free advice. Experience straightforward guidance from trusted local experts who have served this community since 2001.
The Rochells Difference
For over two decades, Rochells has been the place South Surrey and White Rock families come to for engagement rings, wedding bands, gifts, watches, and repairs, with the largest selection of watch and jewellery brands under one roof, with appraisals, gemologist, and experienced staffs.
We're independently owned, genuinely knowledgeable, and we treat every visit like you're the only customer that matters. Because that day, you are.
CERTIFIED CANADIAN DIAMONDS
Natural and lab-created, fully certified, ethically sourced.
REAL EXPERTS, ZERO PRESSURE
Speak directly with gemologists focused purely on helping you find the perfect piece.
EFFORTLESS PARKING AND ACCESS
Free parking steps from the door, right next to Winners, the pharmacy, groceries and the bank.
OVER 2 DECADES, ONE NEIGHBOURHOOD
We've grown up alongside this community, and we're not going anywhere.













































